India’s $300-billion retail industry is gripped by a new concept discount malls. Top realtors and local retail chains are developing malls in regional boroughs, specifically to sell premium branded goods at prices 30% to 40% cheaper than the maximum retail price (MRP).
Top relators are developing malls to sell premium brands at prices 30-40% cheaper than MRP
At least 50 discount malls are expected to come up in the next two years across the country.
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